The 11 Elements of a Successful Business

Just as there are key elements that make up a healthy ecosystem, there are 11 components that make up an exceptional business. Each element corresponds to a structured engagement that strengthens that particular area of your business. To learn more about each engagement, click the button below each description.

Brand & Core Values
The Brand & Core Values establishes the organization’s promise to the market (Brand Values) and promise to the team (Core Values). When an organization defines these sets of values, it’s able to consistently deliver on its promises. This engagement imparts foundational principles and concepts that help a company create values that are authentic, meaningful, and stable.

Business Development Structure
Business Development Structure produces common language and unifying processes for the revenue-generating functions of the organization. This engagement imparts foundational principles and concepts that help a Business Development team establish enduring structures. Such structures do not create rigidity, but rather consistency and stability. With this framework, the organization sees improved structure, clarity, and focus. 

Business Growth Framework
A Business Growth Framework unites a company’s management team with a comprehensive business growth methodology. The goals of this engagement are to help an organization understand a growth framework, create consensus on the organization’s current state, identify misalignments, and prioritize alignment initiatives.

Business Model
The Business Model stimulates the critical thinking needed to properly architect a resilient business. It covers the fundamental strategic areas of the business: value, customer, revenue/profit, and structure. The Analysis Tool captures the leadership’s assumptions and decisions while facilitating the understanding of how alternative assumptions impact the business’s performance.

Interdepartmental Planning
Interdepartmental Planning helps an organization employ a structured method of categorizing priorities across all departments, capturing prioritization from multiple perspectives, and facilitating the identification of shared organizational priorities. The team learns how to use a quarterly “planning scrub” to keep the entire Management Team on the same page and working on what is truly important for the organization.

Key Performance Indicators
Key Performance Indicators (KPIs) are metrics that are markers for the overall health and advancement of a company.  Positive performance on KPIs leads to higher profitability. KPIs bring greater focus to the work being performed and the staff doing the work. Tracking and reporting of these metrics influences the teams’ behavior and performance. 

Master Processes
The Master Processes engagement facilitates the identification of key processes and systems that are lacking in the organization through surveys, hands-on activities, and group discussions. This engagement helps address challenges with destabilizing chaos, poor staff training, weak project management, and a high cost of lost expertise.

Meeting Structure
The Meeting Structure engagement provides a framework for developing consistent meeting structures across an organization to ensure meetings are effective. During the engagement, the client’s team works to develop organization-specific meeting templates that define a meeting’s purpose, outcomes, format, and expected participation. Active testing of the meeting models over a period of time helps refine the models to ensure the company has productive meetings going forward.

One-to-One Process
A One-to-One Process provides a regular feedback loop between supervisor and employee that promotes proactive inquiry, creates personal accountability, and builds a bond of trust. It is one of the foundational structures needed to create a high functioning company. Structured and consistent communication between supervisors and employees fosters trust and provides opportunity to grow and nurture the staff.

Organizational Structure
Organizational Structure brings order to the work — independent of people. The lack of structure within a business is a major contributor to organizational chaos, disengaged employees, high turnover, and a culture resistant to change. Organizational Structure creates a resilient, long-lasting organization that can withstand change in staff and future growth.

Strong Management Team
The Exceptional Manager Program is a unique 12-month learning experience that shapes your management team into the backbone of an exceptional company. This Program uses insightful online content and hands-on classroom activities to instill the necessary mindset and skills managers need to create high levels of value for the organization.

Ready to ReWild Your Business?

Discover the missing elements in your business and make a plan to grow a stronger, more resilient business. Click below to take the next step. Your journey to growth starts now!

The Elements Book Series

We are diligently working to bring you a guidebook for every element. Visit the series page to see which books are available now and which will be coming soon. Join our interest list to be notified as soon as new titles are available!