More about this guidebook

An illustrative company called Strategy First Marketing is used to show how Organizational Structure can impact a business. In the Company Overview, you are introduced to the CEO and founder, Hannah, and her team of five employees. Part of the reason Hannah left a traditional marketing agency and started her own company was to escape the rigidity of the highly structured organization. After three years in business, however, Hannah is faced with a key team member leaving on account of her frustration with the high levels of chaos at Strategy First. Hannah learns about a book called Organizational Structure and decides to implement the principles in her own business. Through the process, she finds that structure—when consciously created and frequently revisited—allows for greater freedom. With new clarity and focus, Hannah’s company overcomes the challenges it had been facing and begins to thrive.

The book explains the principles behind Organizational Structure, including instructions on how to create a Functional Org Chart, the principles of Governance, and the process of making Position Role Sheets for every position within the company. Each chapter explores a principle in-depth and then illustrates how it looks when applied to Strategy First Marketing.

Examples, illustrations, and application questions at the end of each chapter make this book practical and helpful for any business owner. A companion workbook, including templates, is available for free to help you take notes and apply the concepts to your own business.

Useful, concise, applicable, and insightful; this book will help your business become more resilient and more profitable.