Business Development Structure: Generating and growing consistent revenue through structure
Business Development Structure: Generating and growing consistent revenue through structure
Organizational ReWilding is a powerful business growth framework that treats businesses as dynamic, living systems filled with interrelated elements. Just as there are key components that make up a healthy ecosystem, there are 11 elements that make up an exceptional business. This book addresses the element called Business Development Structure. Through in-depth descriptions and illustrative examples, you’ll learn the underlying principles of Business Development Structure, see the impact it has on organizations, and understand how to apply it to your own.
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An illustrative company called 24/7 POM Home Security is used to show how the element of Business Development Structure can impact a business. In the Company Overview, you are introduced to the CEO, Abby Saviak, along with her Management Team. Abby’s business is struggling and she comes across the book Business Development Structure. Although at first Abby doesn't see the connection between the problems she’s facing and business development, she reads the book and decides to implement the principles with her team.
The rest of the book describes how Abby and her team incorporate structure into their business within each of the three main areas of business development: marketing, sales, and customer service. They further develop hand-off points between the three functions and incorporate campaigns in order to increase revenue. Each chapter closes with questions to help you learn and apply these ideas to your business.
Useful, concise, applicable, and insightful; this book will help your business grow to be stronger and more resilient.
