Four reasons your business needs Core Values

Four reasons your business needs Core Values

In our last article, we defined Brand Values and explained the benefits that they bring to a business. Today we’re going to look at Core Values.

Core Values are three to six words or short phrases that paint a picture of how the team is to interact with each other. As a promise to the team, Core Values are the basis upon which members of a company plan, make decisions, and interact with each other.

But why does your business need them?

How standardization can help your business

How standardization can help your business

Is it better for your business to be Standard? Custom? Or someplace in-between?

The answer depends in part on your business—the industry and services you provide both play a part in determining what’s best. However, there is a tendency across all industries for businesses owners to have a bias towards the Custom side of the continuum. Their mindset is that their business is unique or special, so it must be Custom.

This article, based on concepts from the book Business Model, explains the concept of the Standard-Custom Continuum. Keep reading to learn what it is and how using it can make your business more scalable.

Watchmaker vs. Beekeeper: Which is the most effective mindset for a business owner?

Watchmaker vs. Beekeeper: Which is the most effective mindset for a business owner?

As any business owner knows, there are challenges that come with the territory of owning, running, or leading a business. Interruptions and obstacles are frequent, causing degrees of turbulence during even the best of times. How is it that some businesses succeed while so many fail? We know it’s not a matter of avoiding every challenge; it’s also not true that every successful business leader has been extraordinarily lucky.

No, there’s something else that makes the difference. When we consider what sets apart some businesses from others—what makes some businesses successful—we find that there is a fundamental difference in the way that the owner approaches challenges.

Three tips to help retain your best employees

Three tips to help retain your best employees

Employee retention is a hot topic for small business owners. How do you keep your best talent? The time and effort required to find the right people is no small matter. With so many things vying for your attention, you need to know that you can depend on your best employees.

If money were no object, the solution would be simple. In the real world, though, resources are limited. Fortunately, there are things besides money that can help with employee retention.

KPIs: Measurable outcomes that keep you accountable

KPIs: Measurable outcomes that keep you accountable

There will always be urgent issues that require your attention. But without a set of focused goals, those issues can easily take over your entire business.

Establishing Key Performance Indicators (KPIs) is an effective way to focus your time and energy. When used correctly, KPIs serve to keep the important metrics of your business at the forefront, where you can periodically review and assess them.

Two common mistakes that stop sales

Two common mistakes that stop sales

As the second step in the business development process, sales is the function responsible for turning leads into revenue. It’s an important part of every business, large or small. Without revenue (or donations, depending on your business model), you don’t have the resources you need to keep your doors open and continue providing the same high-quality products or services.

Sales professionals have the benefit of extensive training, but not many small business owners have that luxury. As with so many other aspects of business, the small business owner improvises, learns on the job, and picks up resources whenever possible.

Is your message hitting its target?

Is your message hitting its target?

Oftentimes, businesses struggle with knowing whether their marketing efforts are working. Are potential customers getting the message? Are there more effective ways to advertise? What will boost sales?

While there is a lot that can be said about crafting a message to have the biggest impact, the focus of this article is not on the message itself, but rather on who the message is for. It’s a crucial first step that many businesses skip. You can have a finely crafted message with gorgeous visuals, but if it’s not reaching your intended audience, you may as well be shouting in the dark. No one will respond.

Struggling to find that work-life balance? This can help.

Struggling to find that work-life balance? This can help.

It can be difficult to draw boundaries between your personal life and your work life—especially if you own a small business. Despite your best intentions, it may feel as though you’re never giving enough effort to one or the other. The elusive work-life balance can feel impossible to attain.

While we don’t have a magic wand that can stretch time (still working on that!), we do have some advice for managing work-life balance based on the experiences of small business owners.

There’s no time for burnout.

There’s no time for burnout.

Your cell phone is ringing. It’s also beeping, letting you know that a text message has come through. The afternoon is full of back-to-back meetings. You’re sitting at your desk, wondering how the day could already be half over when it feels like you just got started. Looks like it will be another late night …

Sound familiar? If you’re a small business owner, we’re writing with you in mind. We understand all too well the way a person can get swept up in the day-to-day details of running a business, making it difficult to keep your head above water. We also recognize that burnout is a very real issue for small business owners. Whether it’s after one year or ten, everyone finds their breaking point if they are constantly under the gun.

Business Consultants: Are you having the impact you want?

Business Consultants: Are you having the impact you want?

Business consultants and advisers want to have an impact on their clients. The whole reason most of them get into consulting is to make a difference—to use their knowledge and experience to help business owners thrive. A common frustration we hear from consultants, though, is that they aren’t able to make the significant progress they’d like to. They don’t get the opportunity to go deeply enough with a client to make a significant, long-term impact.

Struggling with time management? These three barriers might explain why.

Struggling with time management? These three barriers might explain why.

One of the most frequent challenges we hear from small business owners and leaders relates to time management. Many tell us that that part of the reason they wanted to own their business was to have more control over their schedules, but in reality, the opposite is true. They feel like their business owns them, not the other way around. Despite working long hours and most weekends, they can’t get ahead.

Following are the three most common barriers we see keeping business leaders from effectively managing their time.

CEO peer groups: Advantages, disadvantages, and an alternative

CEO peer groups: Advantages, disadvantages, and an alternative

For most CEOs, their jobs have been evolving since they first started the company. Many were experts in a trade or a skill and were able to build a successful business on that expertise. As their business grew, however, they found themselves faced with new types of challenges, such as learning how to manage managers, how to delegate effectively, and how to communicate the vision and mission of the organization.

CEO peer groups provide a way for leaders to get outside perspective on their businesses. While they carry certain advantages, there are also some disadvantages. In this article, we consider both the advantages and disadvantages of CEO peer groups, closing with an alternative.

Sales versus marketing: Which is more important?

Sales versus marketing: Which is more important?

Many small business owners struggle with knowing where to allocate their time and resources. One issue we hear about a lot has to do with sales and marketing—which is more important?

The short answer is that both are important, but what we’ll look at today is the relationship between the two and how the industry your business is in has a lot to do with knowing which one deserves more of your time.

How to avoid the reactive trap: the Thinking-Doing Sequence

How to avoid the reactive trap: the Thinking-Doing Sequence

Many small business owners are caught in a trap of reaction: they spend nearly all their energy reacting to requests and urgent demands. No one sets out to start a business with the goal of it consuming 24 hours a day, seven days a week. On the contrary, most small business owners are looking for independence. Unfortunately, the demands of a business are often urgent and can easily become overwhelming.

The Thinking-Doing Sequence is a structure that helps shine light on what it is that business owners are doing with their time and why adjustments may be necessary.

Why sales can’t depend on just one person

Why sales can’t depend on just one person

It’s likely that you have an idea in your mind of “The Salesperson.” This is the smooth talker, the rainmaker, the person who’s never at a loss for words and somehow manages to turn the most aggressively uninterested prospect into an eager buyer. While this persona exists for a reason, it’s not a good way to build a sales team. As a business owner, you can’t rely on finding that one extraordinary salesperson in order for your company to function.

How to tell a business owner what’s wrong with their business.

How to tell a business owner what’s wrong with their business.

There’s no getting around it. It’s awkward. You’re face-to-face with a business owner who has poured time, energy, and effort into running a business. Things aren’t going well, which is why you were hired in the first place. And yet, even though your advice was solicited, you hesitate to share your findings with the business owner.

While we can’t get rid of all the unpleasant confrontations that may arrive throughout the course of work for business advisers, we do have some advice for anyone looking for a better way to deliver tough news.